The New iPad Pro is a groundbreaking device that sets a new standard for portability and performance. Available in two sizes, 11-inch and 13-inch, this latest iteration of the iPad Pro features a stunningly thin and light design, making it the thinnest Apple product ever. The 11-inch model is just 5.3 mm thin, while the 13-inch model is even thinner at 5.1 mm, both maintaining the strength of previous designs. Weighing less than a pound for the 11-inch model and nearly a quarter pound lighter than its predecessor for the 13-inch model, the New iPad Pro allows users to extend their workflows in new ways and in more places. Offered in silver and space black finishes, both with 100% recycled aluminium enclosures, the New iPad Pro is not only sleek but also environmentally conscious.

One of the standout features of the New iPad Pro is its Ultra Retina XDR display, the world’s most advanced display. This breakthrough technology features state-of-the-art tandem OLED technology, providing phenomenal full-screen brightness, supporting 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. The tandem OLED technology enables sub-millisecond control over the colour and luminance of each pixel, delivering unprecedented XDR precision. Additionally, a new nano-texture glass option is available for the first time on iPad Pro, maintaining image quality and contrast while reducing glare, making it ideal for high-end, colour-managed workflows or challenging lighting conditions.

Powering this advanced display and the overall performance of the New iPad Pro is the M4 chip, the next generation of Apple silicon. The M4 chip delivers a huge leap in performance, featuring an entirely new display engine to enable the precision, colour, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU, and the most powerful Neural Engine yet, the M4 chip makes the New iPad Pro an outrageously powerful device for artificial intelligence. Users can perform AI-enabled tasks even faster, such as isolating a subject from its background in 4K video with just a tap using Scene Removal Mask in Final Cut Pro. The M4 chip also includes a new advanced Media Engine with support for AV1 decode, providing more power-efficient playback of high-resolution video experiences from streaming services.

The New iPad Pro is not just about performance and display; it also comes with enhanced accessories. The Apple Pencil Pro brings powerful new interactions, taking the pencil experience even further, while the new Magic Keyboard is thinner, lighter, and packed with incredible features. These accessories, along with the advanced capabilities of the New iPad Pro, make it an indispensable tool for professionals and creatives alike.

In terms of camera capabilities, the New iPad Pro features an updated pro camera system that delivers even more versatility. The 12MP back camera captures vibrant Smart HDR images and video with improved colour, textures, and detail in low light. It also includes a new adaptive True Tone flash, making document scanning better than ever. The TrueDepth camera system has been moved to the landscape location, enhancing the video conferencing experience, especially when used with the Magic Keyboard.

Overall, the New iPad Pro represents a significant leap forward in technology, combining cutting-edge display, unparalleled performance, advanced AI capabilities, and versatile accessories. It is a device that empowers a broad set of professionals and is perfect for anyone who wants the ultimate iPad experience.

The New iPad Pro

The iPhone 16 Pro and iPhone 16 Pro Max are the latest flagship devices from Apple, designed to elevate your mobile experience to unprecedented heights. Powered by the groundbreaking A18 Pro chip, these devices are built for Apple Intelligence, offering a level of personalization, privacy, and performance that is unmatched in the smartphone market. The iPhone 16 Pro lineup introduces larger display sizes, innovative camera features, and a significant leap in battery life, making them the ultimate tools for both professionals and enthusiasts alike.

One of the standout features of the iPhone 16 Pro is its all-new Camera Control system. This intuitive interface allows users to take full control of their photography and videography, offering a fluid and responsive experience that is both powerful and easy to use. Whether you're a seasoned photographer or a casual user, the Camera Control system provides the tools you need to capture stunning images and videos with ease.

The iPhone 16 Pro and iPhone 16 Pro Max also boast an impressive array of pro camera features. With 4K 120 fps Dolby Vision support and 4 studio-quality microphones, these devices transform your pocket into a professional-grade studio. The advanced camera system allows for unparalleled detail and clarity, making it perfect for capturing high-quality content on the go.

In terms of design, the iPhone 16 Pro models feature a Grade 5 titanium build, offering a perfect balance of strength and weight. The new, refined microblasted texture not only enhances the aesthetic appeal but also provides a premium feel. Available in four stunning finishes, including the new Desert Titanium, the iPhone 16 Pro is as beautiful as it is durable.

The displays on the iPhone 16 Pro and iPhone 16 Pro Max are nothing short of brilliant. With thinner borders and larger 6.3-inch and 6.9-inch Super Retina XDR displays, these devices offer an immersive viewing experience that feels great in your hand. The internal design improvements, including a 100 percent recycled aluminum thermal substructure, ensure better sustained performance, allowing you to enjoy high-intensity activities like gaming for extended periods.

Battery life has also seen a significant upgrade in the iPhone 16 Pro lineup. With a huge leap in battery life, you can now game on for longer without worrying about running out of power. The A18 Pro chip, with its unrivaled intelligence and unprecedented performance, ensures that your device operates smoothly and efficiently, even under heavy usage.

Apple Intelligence is another key feature of the iPhone 16 Pro. This AI-driven technology opens up a world of possibilities, offering personalized and private experiences that are tailored to your needs. Coming this fall, Apple Intelligence will further enhance the capabilities of your iPhone, making it smarter and more intuitive than ever before.

In summary, the iPhone 16 Pro and iPhone 16 Pro Max are the epitome of what a modern smartphone should be. With their powerful A18 Pro chip, innovative camera features, stunning displays, and impressive battery life, these devices are designed to meet the demands of both professionals and casual users. Whether you're capturing life's moments, gaming, or simply browsing the web, the iPhone 16 Pro lineup offers an unparalleled mobile experience that is both powerful and intuitive.

iPhone 16

Introducing Muse Pro, the revolutionary digital art tool that transforms the way you create on your iPad. Powered by AI-driven creativity, Muse Pro brings realtime painting, upscaling, and enhancing capabilities to your fingertips. With its intuitive design, advanced layers, and custom brushes, Muse Pro empowers artists of all levels to turn their ideas into stunning visuals, anytime, anywhere. Unleash your creativity with Muse Pro's magical toolset that combines familiar art tools with groundbreaking AI technology. Experience the thrill of seeing your vision come to life in realtime as your strokes guide the AI, supported by Apple Pencil with pressure sensitivity. Whether you're an experienced artist or just starting out, Muse Pro offers an intuitive and immersive art creation experience. One of the key features of Muse Pro is its AI-guided prompting. By guiding the AI with prompts, you can bring your artistic ideas to life effortlessly. Want to change the direction of your artwork quickly? Use the Text-to-Image feature to give new directions to the AI. Never face a blank canvas again with the Randomize feature that generates inspiring suggestions. Enhance your artwork instantly with a tap using the Enhance feature, adding beautiful details and polish to your masterpiece. With Muse Pro, you can also have a new perspective on your artwork as the AI describes your drawing. With AI control, Muse Pro puts you in charge of the creative process. Fine-tune the AI with intuitive sliders, allowing you to adjust and customize the output according to your vision. Shuffle the seed to explore endless possibilities and pause the AI collaboration if you want to make manual adjustments. Muse Pro gives you the perfect balance of AI assistance and user control. Taking your artwork to the next level is effortless with Muse Pro's Enhance feature. Whether you want to upscale your creation for print-ready outputs or add more detail to your rough concepts, Muse Pro has you covered. With a variety of sliders, you can easily adjust and bring your artistic visions to life. Layers in Muse Pro make experimenting and refining your artwork a breeze. Effortlessly switch between layers, tweak elements, and create complex compositions with ease. Muse Pro also offers a wide range of assets to further enrich your art. Infuse your creations with shapes, images, and text to add depth and meaning to your artwork. And with Muse Pro's diverse brush library, you have an extensive collection of brushes to choose from to suit every artistic dream. Join our mailing list to stay up to date with Muse Pro's latest updates and new features. We're just getting started and can't wait to share more with you! Don't miss out on the opportunity to revolutionize your digital art journey. Experience the power of Muse Pro - realtime AI guided by your hand. Visit our website at musepro.app and unlock your artistic potential today!

Muse Pro

iOS 18 is a groundbreaking update for iPhone, offering unprecedented levels of customization, a revolutionary redesign of the Photos app, enhanced connectivity features, and the introduction of Apple Intelligence, a personal intelligence system. This release is designed to make the iPhone more personal, capable, and intelligent than ever before. Users can now customize their Home Screen, Lock Screen, and Control Center with new options that allow for a more personalized experience. The Home Screen customization includes the ability to arrange apps and widgets in any open space, apply different visual effects like dark or tinted themes, and even enlarge app icons for a minimalist look. Control Center has been redesigned for easier access to frequently used controls, with the ability to add and organize controls from third-party apps. The Photos app has received its biggest-ever redesign, featuring a unified view, new collections for easy browsing, and a customizable carousel view that highlights favorite moments. iMessage has been enhanced with all-new text effects, expanded tapbacks, and the ability to schedule messages for later delivery. Additionally, iOS 18 introduces Apple Intelligence, a personal intelligence system that leverages generative models and personal context to deliver intelligent, relevant, and privacy-focused experiences. This system is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, harnessing the power of Apple silicon to simplify and accelerate everyday tasks. With iOS 18, Apple continues to push the boundaries of what the iPhone can do, offering users a more intuitive, powerful, and personalized experience.

iOS 18

Introducing the Copilot+ PC, the pinnacle of Windows PC innovation, designed to redefine productivity and creativity through advanced AI integration. These PCs are engineered with cutting-edge silicon capable of over 40 trillion operations per second (TOPS), ensuring unparalleled processing power for the most demanding tasks. The Copilot+ PC lineup includes sleek, lightweight devices from Microsoft Surface and leading OEM partners such as Acer, ASUS, Dell, HP, Lenovo, and Samsung, available starting at $999.

The Copilot+ PC features an all-new system architecture that synergizes the CPU, GPU, and a high-performance Neural Processing Unit (NPU), delivering up to 20 times the performance and 100 times the efficiency for AI workloads compared to previous generations. This architecture, combined with large and small language models running on Azure Cloud, ensures that Copilot+ PCs outperform competitors like Apple’s MacBook Air 15” by up to 58% in sustained multithreaded performance, all while offering all-day battery life. Users can enjoy up to 22 hours of local video playback or 15 hours of web browsing on a single charge, which is 20% more than the MacBook Air 15”.

Windows on Copilot+ PCs now boasts the best implementation of apps on the fastest chip, with more native Arm64 experiences than ever before. Key Microsoft 365 apps like Teams, PowerPoint, Outlook, Word, Excel, OneDrive, and OneNote run natively, alongside popular third-party apps such as Chrome, Spotify, Zoom, WhatsApp, Adobe Photoshop, Adobe Lightroom, Blender, Affinity Suite, DaVinci Resolve, and many more. This ecosystem ensures that 87% of the total app minutes spent are on native Arm versions, with a powerful new emulator, Prism, ensuring great performance for both native and emulated apps.

Security is paramount with the Copilot+ PC, featuring the Microsoft Pluton Security processor enabled by default. Windows 11 has been updated with new security features and defaults, making it easier for users to stay secure. Personalized privacy controls are built-in to help protect sensitive information, ensuring that users have peace of mind.

The Copilot+ PC introduces groundbreaking AI experiences such as Recall, which allows users to instantly access virtually anything they have seen or done on their PC, mimicking photographic memory. Cocreator enables near real-time AI-powered image creation and editing directly on the device, enhancing creativity without the limitations of cloud-based services. Live Captions translate audio from over 40 languages into English in real-time, bridging language barriers effortlessly.

Creative professionals will appreciate the enhanced capabilities in popular apps like Adobe Photoshop, Lightroom, and Express, which are now optimized for the NPU, allowing for faster and more efficient creative workflows. DaVinci Resolve Studio, CapCut, Cephable, LiquidText, and djay Pro also leverage the NPU for innovative AI experiences, from NPU-accelerated Magic Mask and Auto Cutout to faster adaptive input controls and higher-quality NeuralMix™.

Communication is enhanced with Live Captions, which provide live translations of audio into English across all apps and video platforms, making content more accessible globally. Windows Studio Effects offer new and enhanced features like Portrait Light, creative filters, Eye Contact Teleprompter, and improvements to Voice Focus and Portrait Blur, ensuring users always look and sound their best.

Every Copilot+ PC comes with a personal AI agent, Copilot, accessible with a single tap on keyboards featuring the new Copilot key. Copilot integrates the most advanced AI models, including the latest from OpenAI, enabling natural voice conversations and streamlining user interactions.

Microsoft is committed to advancing AI responsibly, guided by ethical principles to ensure safety and security. The development of Copilot+ PCs and their AI features align with these standards, providing users with innovative yet responsible technology.

The first wave of Copilot+ PCs from Microsoft Surface and partner OEMs marks the beginning of a new era in PC innovation, with AI at the core of the device experience. These devices, available from June 18, represent the most significant change to the Windows platform in decades, offering incredible value and performance to users worldwide.

The New iPad Pro

Related Categories - The New iPad Pro

Ultra Retina XDR Display

M4 Chip Performance

AI Capabilities

Thin and Light Design

Advanced Accessories

Key Features of The New iPad Pro

Ultra Retina XDR Display

M4 Chip with AI Capabilities

Thin and Light Design

Apple Pencil Pro and Magic Keyboard Accessories

Advanced Camera System with True Tone Flash

Target Users of The New iPad Pro

Professional Creators and Designers

AI and Machine Learning Enthusiasts

Tech Enthusiasts and Early Adopters

Business Professionals and Executives

Target User Scenes of The New iPad Pro

As a professional designer, I want to create high-resolution graphics on a portable device with advanced display capabilities, so that I can work efficiently from anywhere

As an AI developer, I need a powerful device with robust machine learning capabilities to develop and test AI models on the go

As a business executive, I require a lightweight yet high-performance tablet to manage my work, conduct video conferences, and access cloud-based productivity tools seamlessly

As a tech enthusiast, I am excited to explore the latest cutting-edge features like the Ultra Retina XDR display and M4 chip performance to push the boundaries of what's possible with a tablet.

The New iPad Pro Alternatives

The New iPad Pro

Ultra Retina XDR Display

iPhone 16

AI-powered

Muse Pro

Digital Art

iOS 18

Customization

Copilot+ PC

AI-Powered Computing